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Target Audience Questionnaire

AUDIENCE RESPONSE RESEARCH REPORT ATTABAD TO AJRAK

Target Audience Questionnaire

Introduction

The research on the audience was done to learn about their preferences and demographics and viewing behavior of the target audience of the short film Attabad to Ajrak. The quantitative and qualitative analysis was made possible by using a structured Google Form where the data was collected.

Demographics

The replies were mostly of people aged between 19 to 30 years, as this group of people is specifically interested in emotionally-charged and visually representative storytelling. The participants belonged to the Sindh and other parts of Pakistan. A few belonged overseas like UK, Gulf, Europe etc. There was even gender representation based on broad appeal.

A few respondents misread region as religion and wrote Islam as an answer, generating response error.

When a respondent provides an incorrect answer based on the fact that they misunderstood, misread, or misinterpreted the question leads to response error.

Viewing Habits

The frequency at which respondents watch short films is different varying to daily, weekly, or rarely. Nevertheless, YouTube and Instagram have continuously been the most popular platforms to watch. This explains why it is necessary to optimize the film to be released digitally.

Genre & Narrative Preferences

The respondents were very keen on movies that are emotional, non-verbal, realistic speed, cultural or regional identity. This is in line with the theme of the film where silent emotional bond and symbolic narration prevail.

Respondents greatly favored movies that:

  • Explore emotional depth
  • Use non-verbal cues
  • Accentuate cultural and regionalities.
  • Preference for slow paced and artistic story telling

Symbolism & Cultural Appeal

The respondents rated the interest in cultural-identity films; 4-5, which means that it is highly relevant. The melding of Sindhi Ajrak symbolism and the sceneries of the north was also favorable and strengthened the theme of the film.

Platform Preferences

Such platforms as Youtube, Instagram, and film festivals were identified as the most desirable to watch such content. This facilitates a mixed distribution model that can be used by both the artistic and the general online audience.

Thematic Analysis of Open-Ended Responses

Qualitative analysis of responses demonstrated that the themes are similar: silent communication is more emotional, non-verbal communication is more real, and visual story-telling is more powerful when there is no speech. A lot of respondents said that the moments of silence are easy to relate to, mature, and aesthetically strong.

Respondents said that they are drawn to silent emotional stories because;

  • Silence is a way that boosts emotion.
  • Non-verbal communication is more real.
  • Such narratives are the reflections of human behavior in real life.
  • They value the delicacy of non-verbal feelings. Without dialogue, visual storytelling is more effective.

Conclusion

The creative direction of Attabad to Ajrak is confirmed by the audience feedback. Issues of cultural identity, silent connection, emotional realism, and symbolic imagery are in strong agreement with the expectations of the audience. This makes the film be well received by its intended audience.